GigaMAX
Loyalty Meets E-Catalog for Serbia’s Electronics Giant
Developed a unified loyalty and e-catalog app for gigatron.rs, Serbia’s leading electronics retailer, blending personalized rewards with seamless product discovery for thousands of tech enthusiasts.
Client Goal
Transform gigatron.rs’ customer experience by:
Creating a loyalty program where users earn points for purchases, reviews, and referrals, redeemable for discounts or exclusive tech bundles.
Building an e-catalog with real-time inventory updates, price alerts.
Encouraging repeat purchases through gamified challenges.
Our role
Integrate the app with gigatron.rs’ legacy ERP system for live inventory/pricing.
Design a tiered loyalty system (Bronze → Platinum) with escalating rewards (early access to sales, free tech warranties).
Add localized features: Serbian-language support, dinars-first pricing, and integration with local payment methods.
Build a secure loyalty wallet to store points, coupons, and purchase history.
Challenges
Legacy System Integration: Syncing real-time inventory data from Gigatron’s 15-year-old ERP without downtime.
Gamification Balance: Designing challenges that felt rewarding without overwhelming casual shoppers.
Data Security: Protecting sensitive user data (purchase history, payment info) in a region with strict GDPR enforcement.
Powering Serbia’s
Tech Obsession
GigaMAX wasn’t just an app — it became a bridge between gigatron.rs’ warehouse aisles and the living rooms of Belgrade, Novi Sad, and beyond. It’s proof that even decades-old retailers can innovate.
